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- 🤮 Siete is being acquired by Frito Lays / PepsiCo 💀
Hey there and welcome back to Farm2Me Sustainable Food Systems. We help you discover the best D2C brands and the tech stacks powering them, since 2010.
We hope you are staying cool! This week we found out Siete (which we have always suspected, and never showcased since 2010, for a reason) has been acquired by Frito Lays / PepsiCo, and we have two new brands to breakdown (French Squirrel and Holy City Straw Co) to keep your snacks healthy and establishment sustainable ahead of the competition, as well as a unique tool to tackle a new language this fall (Babble).
Now, let’s get started 🛠️
(Photo Credit: Siete Foods)
Siete bought by Frito Lays / PepsiCo
Never showcased by Farm2Me brand Siete, and for a reason, is being acquired by PepsiCo / Frito Lays for 1.2 billion dollars, that's right, billion, highlighting how far chemical preservative snack brands like Frito Lays / Tostito’s / Doritos / Fritos will go to steal emerging food & sustainable food customers . The process here is they acquire Siete, then replace the ingredients with Frito Lay’s own ingredient supply chain, and then hide Frito / Tostitos / Dorito products behind Siete packaging.
Don’t let it happen! Share this news with all 25,000 of your customers and let’s reach 7.5M Americans shopping for healthy snacks for their kids.
Holy City Straw Co
Holy City Straws line of Earth straws are one of the only non-manufactured, 100% biodegradable, and 100% bio-based straws on the market today. Mother Earth is our machine.
Holy City Straws require minimal carbon usage during the beginning and end-of-life cycle. They come straight from nature and, when disposed, will naturally return to the Earth all while eliminating downstream waste! Unlock your early access here!
Fall into a new language this season with Babbel, the must-have travel companion for anyone eager to explore the world in a new way! Whether you're headed back to school or simply looking to try something new, Babbel is the perfect all-in-one tool to help you start having real conversations in a new language. Developed by over 150 expert linguists, Babbel’s premium platform has been scientifically proven to help you learn faster.
French Squirrel
French Squirrel Berets, a nutrient-dense, vegan and gluten-free refrigerated protein bite coated in 100% pure, organic chocolate is a distant memory for the founder, Sydney Karmes-Wainer. For as long as she can remember, Sydney has always been passionate about food and cooking. In an attempt to rediscover Sydney's love for food after falling trap to the often-obsessive health food world, she began her food blog, French Squirrel. Unlock your early access here!
Chargeflow
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AI TOOLS
Tech tools powering the best DTC brands
Rebuy: AI-powered personalization for e-commerce (link)
Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)
THAT’S A WRAP
Stay Cute,
Garry & The Farm2Me Team 🌈
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