🤮 Siete is being acquired by Frito Lays / PepsiCo 💀

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Hey there and welcome back to Farm2Me Sustainable Food Systems. We help you discover the best D2C brands and the tech stacks powering them, since 2010.

We hope you are staying warm! This week we found out Siete (which we have always suspected, and never showcased since 2010, for a reason) has been acquired by Frito Lays / PepsiCo, and we have two new brands to breakdown (French Squirrel and Holy City Straw Co) to keep your snacks healthy and establishment uses compostable cups & straws , as well as a unique tool to tackle EMF radiation (AiresTech).

Now, let’s get started 🛠️

FEATURE

(Photo Credit: Siete Foods)

Siete bought by Frito Lays / PepsiCo

Never showcased by Farm2Me brand Siete, and for a reason, is being acquired by PepsiCo / Frito Lays for 1.2 billion dollars, that's right, billion, highlighting how far chemical preservative snack brands like Frito Lays / Tostito’s / Doritos / Fritos will go to steal emerging food & sustainable food customers . The process here is they acquire Siete, then replace the ingredients with Frito Lay’s own ingredient supply chain, and then hide Frito / Tostitos / Dorito products behind Siete packaging.

Don’t let it happen! Share this news with all 25,000 of your customers and let’s reach 7.5M Americans shopping for healthy snacks for their kids.

NEW PRODUCTS

Newly Launched Farm2Me

  • Couplet Coffee – Coffee Bean Roaster, Los Angeles, CA, United States (Link)

  • Tiny Fish Co – Tinned Fish, Local Ingredients, Portland, OR, United States (Link)

  • Central Coast Creamery – Handmade Cheese, Local Dairy, San Luis Obispo, CA, United States (Link)

  • Three Sisters Charcuterie – Sustainable Pork Spanish Dry-Cured Chorizo, Richmond, CA, United States (Link)

PARTNER

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COMPOSTABLE

Holy City Straw Co

Holy City Straws line of Earth straws are one of the only non-manufactured, 100% biodegradable, and 100% bio-based straws on the market today. Mother Earth is our machine.

Holy City Straws require minimal carbon usage during the beginning and end-of-life cycle. They come straight from nature and, when disposed, will naturally return to the Earth all while eliminating downstream waste! Unlock your early access here!

PARTNER

Tovala

Tired of asking “What’s for dinner?” Here’s the answer.

It’s Tovala—the chef-crafted meal delivery service that’s changing the game for dinner (and lunch and breakfast). Each meal is delivered fresh and takes only 1 minute to prep so you can spend less time cooking and more time living.

GROCERS

1,000+ Tiny Grocers with Emerging Chips

Farm2Me Map of Independent Grocers is not just a map – it’s a vibrant, living community celebrating the hardworking shops and shopkeepers you pass by every day.

Get lost in the intricate stories of shop owners. Discover their journeys, the products they love, and the reasons behind what they do.

Take advantage of the map when you’re visiting a new neighborhood, when you’re traveling around the country / world, or just looking for something special in your neighborhood.

We’ve spent 14 years building this, so enjoy!

PARTNER

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NON-ALCOHOLIC

600+ Non-Alcoholic Shops

Farm2Me Map of Non-Alc Grocers is not just a map – it’s a vibrant, living community celebrating the hardworking shops and shopkeepers you pass by every day.

Get lost in the intricate stories of shop owners. Discover their journeys, the products they love, and the reasons behind what they do.

Take advantage of the map when you’re visiting a new neighborhood, when you’re traveling around the country / world, or just looking for something special in your neighborhood.

We’ve spent 14 years building this, so enjoy!

FARMERS MARKET

Farmers Markets with Emerging Products

Farm2Me Guide of Farmers Markets is not just a map – you can finally search by day, location, and see what’s open — it’s a vibrant, living community celebrating the hardworking farms and makers all over the country, every day.

Get lost in the intricate stories of the farms. Discover their journeys, the products they love, and the reasons behind what they do.

Take advantage of the map when you’re visiting a new neighborhood, when you’re traveling around the country / world, or just looking for something special in your neighborhood.

We’ve spent 14 years building this, so enjoy!

COFFEE ROASTERS

Coffee Roasters Near By

Farm2Me Map of Independent Grocers is not just a map – it’s a vibrant, living community celebrating the hardworking shops and shopkeepers you pass by every day.

Get lost in the intricate stories of shop owners. Discover their journeys, the products they love, and the reasons behind what they do.

Take advantage of the map when you’re visiting a new neighborhood, when you’re traveling around the country / world, or just looking for something special in your neighborhood.

We’ve spent 14 years building this, so enjoy!

SPONSOR

Electrolytes w/ Aminos

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CHOCOLATE

French Squirrel Nut Butter Chocolates

French Squirrel Berets, a nutrient-dense, vegan and gluten-free refrigerated protein bite coated in 100% pure, organic chocolate is a distant memory for the founder, Sydney Karmes-Wainer.  For as long as she can remember, Sydney has always been passionate about food and cooking. In an attempt to rediscover Sydney's love for food after falling trap to the often-obsessive health food world, she began her food blog, French Squirrel.  Unlock your early access here!

Pro Tip #1

Visit a local Grocer or Coffee Shop, or explore a local Farmers Market. Shop direct from your favorite emerging brands!

CHOCOLATE

Fine & Raw Chocolate

Fine & Raw Chocolate was established in 2007 in a notorious Williamsburg, Brooklyn artist loft by Daniel Sklaar. Daniel launched into making small Fine & Raw Chocolate batches and sharing them with friends, Fine & Raw Chocolate wholesale then started delivering them on his bicycle to local purveyors of fine food. It was apparent that the chocolate flavor was so good it was borderline addictive. Fine & Raw Chocolate wholesale grew based on the premise of producing organic, unparalleled quality chocolate and a shear love of the chocolate making process.

The “raw” in Fine & Raw is something of a misnomer. Sklaar and Fine & Raw Chocolate company do roast some of their organic cacao beans under lower temperatures and for longer durations than common in standard high-heat processing. Says Sklaar, “Raw chocolate is an amazing source of antioxidants. We’re basically looking to maintain those while playing with the unique flavor profiles of raw chocolate.” Fine & Raw offers chocolates using both “raw” and combinations of “raw” and conventionally roasted beans.

Fine & Raw Chocolate wholesale manufactures the finest chocolate in the world. Fine & Raw Chocolate wholesale specialize in bean-to-bar, organic chocolate bars and truffles, spreads and well, anything our imaginations can think of it. Fine & Raw Chocolate start by sourcing the worlds finest cacao beans and specialize in clean ingredients lists. Their products are always organic, plant-based and next level.

Fine & Raw Chocolate's first point of sustainability is a radically-transparent cacao supply chain which is focused on quality and direct relationships with cacao farmer! Fine & Raw's cacao is sourced from the highest quality and most ethical suppliers in Ghana and Ecuador. "We ensure that our farmers are paid above fair trade wages, because we believe farmers should have the economic freedom and empowerment to farm organically and develop sustainable land management practices. It is currently estimated that less than 0.5% of cacao beans are organic. By cultivating long-lasting and ethical relationships with suppliers and farmers, we hope to continue providing economic support for the organic cacao industry."

Made in Brooklyn, NY

Founded by Daniel Sklaar in 2007

SPONSOR

Grass Fed Collagen

As we welcome a fresh start, it’s the perfect time to focus on your health and beauty goals. NativePath's Grass-Fed Collagen Powder is your go-to solution for a revitalized you in the new year! This versatile powder easily blends into your morning coffee, smoothies, or even your favorite winter soups, making it simple to nourish your body daily. Just 2 scoops provides 18 grams of protein to support radiant skin, flexible joints, and strong hair, helping you look and feel your best as you embrace the new year. Whether you’re tackling fitness goals or enhancing your beauty routine, adding collagen to your daily regimen is a smart move for lasting wellness.

AI TOOLS

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Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)

SPONSOR

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THAT’S A WRAP

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Stay Cute,
Garry & The Farm2Me Team 🌈

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