Siete bought by Frito Lays / PepsiCo

Never showcased by Farm2Me brand Siete, and for a reason, is being acquired by PepsiCo / Frito Lays for 1.2 billion dollars, that's right, billion, highlighting how far chemical preservative snack brands like Frito Lays / Tostito’s / Doritos / Fritos will go to steal emerging food & sustainable food customers . The process here is they acquire Siete, then replace the ingredients with Frito Lay’s own ingredient supply chain, and then hide Frito / Tostitos / Dorito products behind Siete packaging.

Don’t let it happen! Share this news with all 25,000 of your customers and let’s reach 7.5M Americans shopping for healthy snacks for their kids.

Holy City Straw Co

Holy City Straws line of Earth straws are one of the only non-manufactured, 100% biodegradable, and 100% bio-based straws on the market today. Mother Earth is our machine.

Holy City Straws require minimal carbon usage during the beginning and end-of-life cycle. They come straight from nature and, when disposed, will naturally return to the Earth all while eliminating downstream waste! Unlock your early access here!

Chargeflow

Is your business protected against fraud this BFCM?

While most DTC merchants and operators focus on optimizing their conversion strategies for BFCM, they often overlook their fraud protection strategy.

Mastercard reported a 35% increase in eCommerce fraud during last year's BFCM period and a yearly loss of $48 billion to fraud.

Don't underestimate the importance of fraud prevention; download "The Ultimate Fraud Prevention Checklist for BFC”, and in just 40 minutes, you’ll ensure your business is primed to protect its bottom line profit.

Download the checklist for free

French Squirrel

French Squirrel Berets, a nutrient-dense, vegan and gluten-free refrigerated protein bite coated in 100% pure, organic chocolate is a distant memory for the founder, Sydney Karmes-Wainer.  For as long as she can remember, Sydney has always been passionate about food and cooking. In an attempt to rediscover Sydney's love for food after falling trap to the often-obsessive health food world, she began her food blog, French Squirrel.  Unlock your early access here!

Chargeflow

Is your business protected against fraud this BFCM?

While most DTC merchants and operators focus on optimizing their conversion strategies for BFCM, they often overlook their fraud protection strategy.

Mastercard reported a 35% increase in eCommerce fraud during last year's BFCM period and a yearly loss of $48 billion to fraud.

Don't underestimate the importance of fraud prevention; download "The Ultimate Fraud Prevention Checklist for BFC”, and in just 40 minutes, you’ll ensure your business is primed to protect its bottom line profit.

Download the checklist for free

AI TOOLS

Tech tools powering the best DTC brands

Rebuy: AI-powered personalization for e-commerce (link)
Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)

THAT’S A WRAP