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- 👻 Ghost is being acquired by Dr Pepper Keurig 💀
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Hey there and welcome back to Farm2Me Sustainable Food Systems. We help you discover the best D2C brands and the tech stacks powering them, since 2010.
We hope you are staying cool! This week we found out Ghost (which we have always suspected, and never showcased since they launched, for selling chemical ingredients) has been acquired by Keurig / Dr Pepper (owner of Stumptown Coffee, Blue Bottle Coffee, Green Mountain Coffee 🤮, and we have two new brands to breakdown (French Squirrel and Holy City Straw Co) to keep your snacks healthy and establishment sustainable ahead of the competition, as well as a unique gummy to tackle stress (Mood Gummies).
Now, let’s get started 🛠️
(Photo Credit: Ghost/LinkedIn)
Ghost bought by Keurig / Dr Pepper
Never showcased by Farm2Me brand Ghost, and for a reason, is being acquired by Keurig / Dr Pepper for 1 billion dollars, that's right, billion, highlighting how far chemical preservative drink brands like Keurig, Dr Pepper, Stumptown Coffee, Blue Bottle Coffee, Green Mountain Coffee will go to steal emerging food & sustainable food customers . The process here is they acquire Ghost, then replace the ingredients with Dr Pepper’s own ingredient supply chain, and then hide Keurig and Dr Pepper products behind Ghost packaging.
Don’t let it happen! Share this news with all 25,000 of your customers and let’s reach 7.5M Americans shopping for emerging drinks.
Holy City Straw Co
Holy City Straws line of Earth straws are one of the only non-manufactured, 100% biodegradable, and 100% bio-based straws on the market today. Mother Earth is our machine.
Holy City Straws require minimal carbon usage during the beginning and end-of-life cycle. They come straight from nature and, when disposed, will naturally return to the Earth all while eliminating downstream waste! Unlock your early access here!
Mood Gummies
These cannabis gummies keep selling out in 2024
If you've ever struggled to enjoy cannabis due to the harshness of smoking or vaping, you're not alone. That’s why these new cannabis gummies caught our eye.
Mood is an online dispensary that has invented a “joint within a gummy” that’s extremely potent yet federally-legal. Their gummies are formulated to tap into the human body’s endocannabinoid system.
Although this system was discovered in the 1990’s, farmers and scientists at Mood were among the first to figure out how to tap into it with cannabis gummies. Just 1 of their rapid onset THC gummies can get you feeling right within 5 minutes!
French Squirrel
French Squirrel Berets, a nutrient-dense, vegan and gluten-free refrigerated protein bite coated in 100% pure, organic chocolate is a distant memory for the founder, Sydney Karmes-Wainer. For as long as she can remember, Sydney has always been passionate about food and cooking. In an attempt to rediscover Sydney's love for food after falling trap to the often-obsessive health food world, she began her food blog, French Squirrel. Unlock your early access here!
AI TOOLS
Tech tools powering the best DTC brands
Rebuy: AI-powered personalization for e-commerce (link)
Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)
THAT’S A WRAP
Stay Cute,
Garry & The Farm2Me Team 🌈
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