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  • Meet Fishwife Tinned Fish, Monterey Bay’s Seafood Watch, and the tech tools of CPG brands

Meet Fishwife Tinned Fish, Monterey Bay’s Seafood Watch, and the tech tools of CPG brands

Meet emerging food & bev brands in Emerging Baked Goods, Sauces, Non-Alc Beverage, and more

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Hey there and welcome back to Farm2Me. We help you discover the best CPG brands, emerging trends, and the tech stacks powering them.

We hope you are staying cool! This week we have a new brand to breakdown (Fishwife) and Monterey Bay’s Seafood Watch - the program that catalogs sustainable seafood distribution, so consumers can know which seafood to buy all over the country, without being lied to. As well as a unique tool to discuss (Keep Cart) how to keep your discount coupons from leaking out on the internet.

Now, let’s get started 🛠️

Fishwife tinned fish is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard.

Fishwife source from responsibly managed fisheries and aquaculture farms to bring the vibrance of conservas culture to the North American table. Fishwife was founded by Becca Millstein and Caroline Goldfarb in 2020.

Made in Los Angeles, CA

Founded by Becca Millstein and Caroline Goldfarb in 2020

KeepCart

Stop coupon leaks, increase margin

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

Monterey Bay Aquarium Seafood Watch ® program helps businesses and consumers make better choices for a healthier ocean.  Farm2Me is proud to cast our net wider into the responsible fishing community by offering a selection of products rated a Green "Best Choice" by Seafood Watch.

Standards

  • Caught in US waters.

  • Processed and handcrafted in the USA or US territories.

  • Free of artificial ingredients, including colors, flavors and preservatives.

  • All ingredients, animal or otherwise, must be sustainably sourced, traceable, non- GMO, and wherever possible grown without the use of synthetic herbicides, pesticides, fungicides or fertilizers.

  • Caught or farmed with respect and fair compensation for everyone working on the vessel, farm and in the kitchen.

  • Made with fish or shellfish or seaweed from well-managed, environmentally responsible fisheries and farms. Farmed finfish must be from land-based facilities, and fed a non-GMO diet free of animal by-products.

  • All wild caught fish must be rated “Best Choice” or “Good Alternative” by the Monterey Bay Aquarium Seafood Watch®.

  • Swordfish must be caught in US waters using harpoons, handlines or deep-set buoy gear only.

  • Made by a crafter that is an upstanding member of the good food community, committed to equity and inclusion in all levels of their business, as exemplified through integrating these practices:

    • Offering a diversity, equity, and inclusion training to staff members and/or leadership annually.

    • Thoughtfully acknowledging the heritage of culturally-specific food on websites, packaging and/or marketing materials.

    •  For the small percentage of brands that operates on a significantly larger scale, meeting additional criteria related to board diversity, maternity leave and employment practices.

In addition, all seaweed entries must be harvested or farmed in compliance with the following standards:

  • Ensures purchase of seaweed from farmer prior to harvest.

  • Post-harvest processing of seaweed is done within 24 hours, or 1 week if refrigerated, to maintain product quality.

  • With an emphasis on encouraging the symbiotic relationships of species.

  • In a way that sustains regenerative life cycles, with thought for the specific needs of different species to ensure the success of future harvests.

  • With an emphasis on maintaining a safe distance from hazardous waste streams and tidal currents.

Stop coupon leaks, increase margin

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

AI TOOLS

Tech tools powering the best DTC brands


Rebuy: AI-powered personalization for e-commerce (link)
Klaviyo: Email personalization with AI integrations (link)
Smartly.io: Personalize your Ads 100,000x with AI, per geography and customer use case (link)
Range.me: Meet 3 buyers free, and over 50,000+ emerging food buyers (link)
Okendo: Reviews & Loyalty based on paclaging, flavor, ingredients, CX, and more (link)
Fairing: Attribution Surveys to help make sense of customer intent blackholes (link)
Algolia: Personalized Search using AI for e-commerce (link)
Braze: Personalized Customer Profile Databases (CDP) (link)

THAT’S A WRAP

Stay Cute,
Garry & The Farm2Me Team 🌈

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